Bleach London White Toner Kit

Bleach London White Toner Kit — Erase Brassiness for Platinum Perfection

The Bleach London White Toner Kit is the professional standard for removing warmth from lightened hair, achieving the desirable cool-toned blonde look.⁴ The brand Bleach London is known for its high-quality, vibrant, and effective products for creative and extreme hair coloring.

This essential toning kit provides targeted correction for the perfect blonde:

1. Icy Blonde Neutralization: This toner uses a highly pigmented purple and blue mixture to directly counteract and cancel out the yellow and brassy tones that often surface after hair has been bleached or highlighted. The result is a clean, neutral, and cool base ready for further coloring or simply styled as a crisp, icy blonde shade.

2. Semi-Permanent and Gentle: The toner works by depositing temporary color pigments, meaning the process is relatively gentle on the hair cuticle compared to bleaching. It is designed to be a final step for pre-lightened hair (levels 9-10), ensuring the hair remains as healthy as possible while achieving the desired high-level lightness.

3. Complete Kit Convenience: The kit is comprehensive, containing the toner colorant, developing cream, and a protective deep conditioner.⁵ This provides all the necessary components for safe mixing and application, as well as crucial post-toning care to seal the cuticle and add moisture back into the hair.

4. Creates the Perfect Canvas: A pure white or icy blonde base is essential for achieving true, vibrant results with pastel or vivid dyes. By removing all warmth, this toner ensures that any subsequent color applied will be true to tone and not distorted by underlying yellow pigments.

Achieve the pristine icy blonde base you’ve always wanted with the corrective power and professional quality of the Bleach London White Toner Kit.

Key Benefits

• Eliminates Brassiness: Effectively neutralizes yellow and brassy tones in pre-lightened hair.⁶

• Icy Blonde Result: Creates a clean, crisp, platinum, or pure white blonde base.

• Complete Kit: Includes toner, developer, and deep conditioning treatment.

• Gentle Process: Semi-permanent formula is less damaging than additional bleaching steps.

• Perfect Canvas: Ideal preparation for applying any pastel or vivid hair dye.

• Product Brand: Bleach London⁷

How to Use

1. Preparation: Hair must be pre-lightened to a pale yellow level 9 or 10. Wash and gently towel-dry hair. Wear gloves.

2. Mixing: Mix the toner cream and developing cream thoroughly in the mixing bottle provided.

3. Application: Apply the mixture quickly and evenly to all sections of the hair. Work the product into the hair for uniform saturation.

4. Processing: Leave the toner on for the recommended time (typically 20-30 minutes), checking the color transformation every few minutes. Rinse immediately once the desired white/icy tone is achieved.

5. Condition: Follow with the deep conditioning treatment included in the kit to seal the cuticle and restore moisture.

Product Details

• Product Brand: Bleach London⁸

• Product Type: Semi-Permanent Hair Toner Kit⁹

• Target Tone: Icy Blonde / White / Platinum

• Color Correction: Neutralizes Yellow and Brassy Tones¹⁰

• Ideal Base Level: Pre-lightened hair level 9 or 10

• Feature: Vegan, Cruelty-Free (check current brand status, assumed based on brand ethos)¹¹

Suggested Attributes

• Product Type: Hair Toner

• Key Feature: Icy Blonde, Neutralizing, Brassiness Remover, Semi-Permanent, Kit¹²

• Color Family: Blonde, White, Platinum

• Use For: Pre-Lightened Hair, Yellow Tones

• Product Brand: Bleach London

Hair Stylist Guide: The Science of Color Correction and Neutralizing Brassiness with Toners