L’Oréal Dia Richesse Coloration 7.01

L’Oréal Dia Richesse Coloration Ton sur Ton Creme 7.01 — Depth, Richness, and Grey Blending

The L’Oréal Dia Richesse Coloration Ton sur Ton Creme 7.01 is a superior choice for achieving vibrant, deep, and reflective color results, particularly on hair that has not been previously colored. From the renowned brand L’Oréal Professionnel, Dia Richesse is the alkaline demi-permanent counterpart to Dia Light.³

The key difference lies in its alkaline pH, which allows the color to better penetrate the cuticle of natural hair.⁴ This makes it an excellent choice for achieving rich, deep tone-on-tone color and for effectively blending up to 70% grey hair, giving a natural, luminous result without the commitment of permanent dye.⁵ This formula is perfect for first-time color clients, adding shine, and enriching base color.⁶

Shade 7.01 offers a specific, beautiful hue: a base of Natural Blonde (7) enriched with Ash (the .01 secondary reflect) to neutralize unwanted warmth, ensuring a cool, refined color finish. When using the Dia Richesse Coloration Ton sur Ton Creme 7.01, you guarantee a uniform, rich color result that fades subtly and leaves the hair feeling exceptionally soft and conditioned.

Key Benefits

• Up to 70% Grey Blending: Excellent option for those wanting to camouflage early signs of grey hair with a natural finish.⁷

• Rich, Deep Color: Alkaline formula achieves intense, long-lasting tone-on-tone results, especially on natural hair.⁸

• Intense Softness and Shine: Leaves hair feeling conditioned and smooth with a vibrant, reflective finish.

• Ammonia-Free: Provides a gentle coloring service that respects the hair fiber.⁹

• Product Brand: L’Oréal Professionnel

How to Use

1. Preparation: Mix the Dia Richesse Creme 7.01 strictly according to the professional instructions provided, using the recommended Dia Activateur developer (sold separately) for your chosen service (e.g., blend vs. darkening).

2. Application: Apply the mixture evenly to dry or towel-dried hair. If covering grey, focus application on the root and area needing blending.

3. Development: Allow to develop for the time specified in the instructions (this varies based on the desired result).

4. Finish: Emulsify gently, then rinse thoroughly. Follow with a L’Oréal Professionnel post-color shampoo and conditioner.

4. FAQs

Q: What is the main difference between Dia Richesse and Dia Light?

A: Dia Richesse has an alkaline pH, making it better for natural hair, darkening, and up to 70% grey blending. Dia Light has an acidic pH, ideal for sensitized hair and pure shine/toning.¹⁰

Q: Can I use Dia Richesse to completely cover 100% grey hair?

A: No, while Dia Richesse is excellent for blending up to 70% grey hair, for complete opaque coverage of 100% white hair, a permanent color solution is typically recommended.

Q: Do I need to use a specific developer with Dia Richesse?

A: Yes, Dia Richesse must be mixed with the appropriate Dia Activateur (1.8%, 2.7%, or 4.5%) for best professional results.¹¹

5. Suggested Attributes

• Product Type: Demi-Permanent Hair Color, Ton sur Ton Creme¹²

• Key Feature: Alkaline Formula, Grey Blending, Ammonia-Free¹³

• Hair Concern: Natural Hair, Grey Blending, Rich Color Deposit

• Shade Name: 7.01 (Natural Ash Blonde/Light Brown)

• Requires: Dia Activateur Developer (Sold Separately)

• Product Brand: L’Oréal Professionnel

Hair Color Science: Mastering Grey Blending with Demi-Permanent Color