E45 Dermatological Moisturising Cream – 350ml Pump Dispenser

E45 Dermatological Moisturising Cream – 350ml Pump Dispenser

Trust in a skincare classic with the E45 Dermatological Moisturising Cream. Developed over 60 years ago and clinically proven to treat and soothe dry skin conditions, this triple-active formula is a non-greasy, intensely hydrating emollient essential for sensitive and problem skin.  

The cream works by locking moisture into the skin, helping to restore and maintain the skin’s natural moisture barrier. It contains medical-grade active ingredients:  

• White Soft Paraffin & Light Liquid Paraffin: These occlusive emollients form a protective layer on the skin’s surface, preventing water from evaporating and shielding the skin from external irritants.  
• Hypoallergenic Anhydrous Lanolin (Medilan®): A highly purified form of wool fat that helps to heal and soften the epidermis, deeply penetrating to relieve dryness.  

Its gentle, non-greasy consistency is easily and quickly absorbed, leaving your skin soft, comfortable, and relieved from the irritation of dryness. The large 350ml pump is perfect for daily, generous application on the hands, body, and face.  

The formula is Perfume-Free and Dermatologically Tested, making it the ideal daily moisturiser to help manage chronic dry skin issues like eczema, chapped skin, ichthyosis, and detergent hands.  

Key Benefits

• Clinically Proven Relief: Effectively treats and soothes a wide range of dry skin conditions including eczema, dermatitis, and ichthyosis.  
• Triple Active Formula: Contains White Soft Paraffin, Liquid Paraffin, and Lanolin to moisturise, protect, and soften the skin.  
• Deep, Lasting Hydration: Creates a protective barrier to prevent moisture loss and maintain skin hydration.  
• Non-Greasy & Quick Absorption: The emollient cream is easily absorbed without leaving a sticky or oily residue.  
• Hypoallergenic & Fragrance-Free: Dermatologically tested and free from unnecessary colours and perfumes, ideal for sensitive skin.  
• Suitable for All Ages: Gentle enough for use by the whole family, including infants over one month.  
• Reduces Flaking & Roughness: Visibly improves the texture of dry, flaky, and chapped skin.  

How to Use

1. Twist the pump dispenser to the OPEN position.
2. Apply generously to the affected skin area 2 or 3 times daily, or as often as required.
3. Massage gently into the skin until fully absorbed.
4. Can be used on the face, hands, and body to maintain soft, supple, and moisturised skin.  
5. Consult a doctor if symptoms persist.
   • Fire Hazard Warning: When using large quantities of paraffin-based products, regularly change clothing, bedding, or dressings impregnated with the product and keep away from fire as there is a serious fire hazard.  

Suggested Attributes 

• Brand: E45
• Size: 350ml (Pump Dispenser)
• Skin Condition: Dry Skin, Eczema, Dermatitis, Psoriasis, Ichthyosis, Itchy Skin  
• Key Ingredients: White Soft Paraffin, Liquid Paraffin, Anhydrous Lanolin (Medilan®)  
• Formulation: Dermatological Cream / Emollient  
• Texture: Non-Greasy, Easily Absorbed  
• Free From: Perfume/Fragrance, Colourants
• Dermatologically Tested: Yes
• Age Suitability: Whole Family (including infants $>1$ month)