Wella Color Charm Permanent Liquid Hair Toner T28 Natural Blonde 42ml

Wella Color Charm Permanent Liquid Hair Toner T28 Natural Blonde 42ml

The Wella Color Charm Permanent Liquid Hair Toner in T28 (Natural Blonde) is a professional favorite for achieving a soft, believable blonde that avoids extremes in warmth or coolness. After the hair is lifted (bleached) to a yellow stage, T28 is used to introduce pigments that neutralize the unwanted warmth and settle the color into a balanced, sophisticated natural blonde.

T28 is an excellent choice for clients or users who want a blonde result that looks soft, muted, and less stylized than ash or platinum tones. It provides the perfect balance: it tones down harsh yellow, but the resulting shade retains just enough depth to appear grounded and natural.

Key features of the Wella Color Charm Toner series:

• Liquifuse Technology: Ensures the color penetrates uniformly and lasts longer. This professional technology provides reliable, fade-resistant color from root to tip.
• Balanced Toning: Contains the ideal blend of pigments to gently correct brassiness without depositing too much cool or warm tone, resulting in a genuine Natural Blonde finish.
• Enhanced Conditioning: The formula is designed to leave the hair shaft smooth and highly reflective, boosting natural shine and improving the hair’s overall condition post-bleaching.

The liquid formula makes application fast and easy, making T28 a staple for correcting and perfecting pre-lightened hair.

Key Benefits

• Achieves Natural Blonde: Delivers a balanced, soft, and believable Natural Blonde (T28) finish.
• Gentle Brass Neutralization: Effectively corrects yellow and brassy undertones in lightened hair.
• Permanent Results: Provides long-lasting, true-to-tone color thanks to Liquifuse technology.
• Boosts Shine: The formula adds a brilliant, high-gloss shine to processed hair.
• Easy Application: Liquid consistency ensures quick mixing and simple, even distribution.

How to Use

1. Preparation: Hair must be pre-lightened (bleached) to a pale yellow level before applying the toner for the intended result.
2. Mixing: Combine one part Wella Color Charm Liquid Toner (T28) with two parts 20 Volume Wella Color Charm Developer. Mix thoroughly in a non-metallic bowl.
3. Application: Apply the mixture immediately to damp, towel-dried hair. Work quickly and efficiently to ensure full coverage.
4. Processing: Process for up to 30 minutes, closely monitoring the hair development throughout the process. Do not over-process.
5. Rinsing: Rinse hair thoroughly with warm water, then wash and condition using products specifically designed for color-treated hair.

Product Details

• Product Name: Color Charm Permanent Liquid Hair Toner
• Brand: Wella
• Volume: 42ml
• Shade Name: Natural Blonde
• Shade Code: T28
• Formula Type: Permanent Liquid Toner, Liquifuse Technology
• Key Benefit: Neutralizing, Toning, Natural Finish

Suggested Attributes 

• Product Type: Permanent Hair Toner
• Brand Line: Wella Color Charm
• Shade Name: T28 Natural Blonde
• Function: Neutralizing Brass, Toning, Color Balancing
• Hair Type: Pre-Lightened / Bleached Hair
• Volume (Size): 42ml

Category

Beauty & Personal Care, Hair Coloring & Bleaching, Hair Toners & Developers

Read about the purpose and chemistry behind hair toning and color correction